Marketing & Market Research Intern / Associate

Function : Sales, Marketing & Operations
Job Role : Marketing & Market Research Intern / Associate
Duration : 3-6 months | Summer Internship or 6 months contract to hire
Start Date : Immediate
Job Type : Intern / Contract to Hire
Location : Bellandur, Bangalore

About Us :

kristalball smart solutions pvt. ltd is a fast growing start up bringing innovative products to the market. Our first product kristalball - AI for hospitality empowers the hospitality industry to maximize margins & ROI through smarter inventory management & supply chain analytics. Our powerful AI & SMART tech. significantly improve productivity, profitability & predictability. Top hospitality venues comprising marquee hotels and bar chains in India and beyond are already ‘reimagining hospitality’ with kristalball.

For more information, visit www.kristalball.com

About kristalball careers :

We are building a winning team of risk-takers, innovators, problem solvers & relationship builders who are passionate about customer-centricity & technology that improves business outcomes. If you are high on initiative, skilled, driven, self motivated and eager to be part of a growing business, we want you on our team !

Role Overview:

We are looking for a sharp, curious, and self-driven Marketing & Market Research Intern to support our growth initiatives. You’ll work closely with our leadership team to identify market trends, research competitors, analyze customer needs, and assist in executing strategic marketing campaigns.



Key Responsibilities :

Content & Communication :

Modes : Emails, Presentations, Videos, Demos, Marketing Collateral Development

- Create compelling presentations / pitch decks / videos / emails to attract clients, potential investors, future employees etc.
- Understand and translate complex ideas into clear and visually appealing, clean communication with impactful communication points.
- Design email & other marketing campaigns, draft content & analyze campaign performance metrics.
- Design cost effective yet unique marketing collateral and giveaways for clients that reflect our brand, innovation & sustainability.
- Improve client onboarding & training material to make it engaging, visually appealing & impactful for large in person, audiences, digital only audiences etc.

Social Media Management :
- Contribute to crafting & executing an umbrella social media strategy that covers relevant platforms - website, insta, facebook, twitter etc.
- Build and monitor social media performance metrics, grow followers, build an engagement plan with followers, and assist in creating social media campaigns that generate leads and interest in kristalball. Structure report outs & metrics on a bi-weekly basis.

Search Engine Optimization (SEO) :
- Apply SEO techniques to optimize website content and improve organic search visibility across markets.


Product Master Development :
- Keep our product master updated with 100% accurate info, develop appealing standardized visuals and videos. Write engaging short format content for an app.

Product & Accessories Packaging & Presentation of Materials :
- Contribute to the design of packaging materials for clients. Identify and work with vendors to negotiate and procure materials at high quality and best price where required.

Market Research, Analytics & Reporting :
- Conduct market research to gather valuable insights about the market, and provide bi weekly updates on latest developments that can potentially impact kristalball.
- Understand target audience, industry trends, competitors and emerging technologies. Summarize findings & give recommendations to support strategic decision-making. ( Bi-weekly)


Client Analytics & Reports :
- Prepare monthly customer insights that build engaging conversations with key customers about their performance over the previous month. Identify strategic insights and present them in a visually appealing manner.

New Product Development :
- Support use cases and research for new product development which will include the latest trends in tech. / AI / IoT / Hospitality Industry as relevant to inspiring innovations at kristalball. Work with tech lead and founder in this regard.

Other
- Build a plan for interesting year round marketing and client engagement.
- Identify key marketing events and support event execution where required.
- Content Editing and Proofreading : Ensure accuracy, clarity, and consistency in the written content of presentations and databases. Edit and proofread materials to communicate professionally yet engage conversationally in all digital material.
- Do thorough research and benchmarking and come up with cost effective marketing ideas. Once approved, ensure timely implementation and tracking of performance.
- Prepare regular reports to evaluate the effectiveness of marketing and sales initiatives, spend and recommend improvements.
- Help maintain databases, ensure data accuracy of masters and update customer information and other tasks as required. Support the founder, GTM lead, Tech lead and team in adhoc responsibilities that move the biz forward


What You’ll Gain : Hands-on experience in startup marketing and B2B SaaS research ; Exposure to real business challenges and strategic decision-making ; Opportunity to work directly with the founder and core team ;


For Interns - A certificate of internship upon successful completion and potential PPO (pre-placement offer) for high performers.